6:18 PM (29 minutes ago)
Wednesday, December 30, 2020
V 10 N. 87 The Dassler Brothers' Rivalry , Adidas vs. Puma - The Dumpster Reveals More of It's Secrets
Dec. 30, 2020
Today I received a few more photos from my source who discovered the abandoned pictures of Cliff Severn, the early Adidas rep in Southern California. One of them I'll put in today because it comes from the little town of Hezognenaurach just 10 kilometers north of Nuremburg, Germany.
Herzogenaurach, West Germany 1965
This was probably taken by Cliff Severn on a visit to the Adidas plant in 1965. Note the two signs pointing in opposite directions, one to Adidas and the other to Puma. The Dassler Brothers came from this town and founded their shoe company in 1919 as Gebruder Dassler Schuh Fabrik (Dassler Brothers Shoe Factory). They started out in the family home but by the late 1920s had grown too big and set up a small factory in the town. By the Berlin Olympics, they had made it big in the sport shoe world with their shoes winning 7 gold medals including some of Jesse Owens' victories as well as 5 silver and bronze. During WWII the company converted and produced armaments. But after the war the brothers had a row and went their separate ways, each setting up their own factories still in Herzogenaurach. Rudolph led Puma and Adolph led Adidas. They never spoke again. The people of Herzogneaurach also divided. You either worked at one factory or the other, but no one in your household would be working in the other factory. The Dassler families maintained their separateness until the ownership when public. They divested of their shares for the most part and some peace was made between the companies, although each still supports a separate football (soccer) club in the town. The mayor is one of the few people to display logos from both companies in his apparel.
Hannah Schwaer reported more on this fascinating story in Business Insider on Oct.1, 2018 at the 70th anniversary of the rift. Here is the link:Adidas and Puma, How It All Got Started
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