Apparently in Olympic years (and I'm not even sure I can say the word 'Olympics' without committing some infringement of the use of that word), our national governing bodies the USOC and USATF may limit advertising, in the form of logos on uniforms, to companies whose majority of revenues come from the production of apparel or footwear. I think that means clothing and shoes. You may wonder why a company manufacturing vaulting poles should not be allowed to advertise on their sponsored vaulters' apparel. I can sort of understand why brewers, distillers, and tobacco companies might be discouraged, but it's not to say it's never been done. In the distant past, Rothmans, a British cigarette company actively participated in athletics competitons in the Commonwealth. Peter Snell worked for them or a competitor at one time.
Here's some more fun stuff. Current rules state that the sponsor's logos can only appear one time on the vest and can only occupy 30 square centimeters of space on the front of a singlet. Moreover, that apparel company must be one of the few 'chosen' by USATF. So if BMW is sponsoring a runner, there is no way in Hades that they can put their logo on someone's vest. I guess if you were running for the old Mazda Track Club you would be SOL. Run Gum, under today's rules cannot get into the ball park without a radical conversion of their structure and then a securing of a pontifical blessing from USATF.
The USOC and the USATF don't seem to want the sport to
go from this to this.
|Graham Hill 1964?|
|Jeff Gordon 2014?|
The logo can only appear on the front of the Vest one time . Furthermore the logo patch must be rectangular in form and no taller than 5 cm, and the lettering may be no higher than 4 cm. Okay class, here is the test. With this data in hand, what is the widest the logo patch can be?
If you answered 7cm you may take a seat at the back of the class and hang your head in shame. That would give you 35 square cm exceeding the limit by 5 square cm. The correct answer is 6 cm at its widest.
|This is perhaps what Run Gum would like to do with their logo.|
After putting up this post, I received an anonymous report that Rothmans did at one time publish a training manual by Arthur Lydiard , co-authored with Garth Gilmour. It was published by Rothmans PUblications Ltd., Aukland and was subsequently republished under a different banner.
No image of the cover of the book appears online, but it was offered on E Bay recently for the sum of $20.33 plus shipping.